Top Tips for Developing an Effective Email Marketing Strategy

The email has been proven as one of the most effective and economical online marketing strategies since years. It has managed to influence a large number of consumers and helped numerous brands to reach the pinnacle of success.

With the passage of time, things have changed for email marketing too. Hence, it is important to adapt to these technological advancements and changes. Marketers should also focus on implementing new tactics.

Listed below are top email marketing tips to attract success to your email marketing campaigns:


Adherence to the CAN-SPAM Act is one of the most crucial steps an email marketer can take. This is a law that defines 7 basic requirements for business-related emails. The Act demands all emails to be crystal clear in content as well as intentions. Additionally, the recipients must hold all rights to unsubscribe from emailing service as and when desired. This act also commands the prerequisite for all business owners to make sure a third-party email marketing service they engage with also abides by the standards of CAN-SPAM or risk penalization. This means that around $40,000 can be steeped per offending email. Staying updated with these rules will help you stay away from any penalty or serious repercussions.

2. Segmentation

Always keep the target audience in mind when creating emails. Segmentation is a process of categorizing the audience into numerous groups of consumers (based on interests, preferences) and interests.

It is not advisable to flash messages to everyone present on your list. Start by breaking the lists up depending on your contacts in the buyer’s journey. Thereafter, segment these based on the information you have about them. Later on, you must customize these messages that appropriate to those contacts at the right time.

3. Call to Action

The overall purpose of your email should be very clear to your audience. What do you actually want to do? Do you wish to remind them about an item in their cart? Are you alerting them of a sale? Have you been promoting new products?

Having a strong call to action is the best way to increase email engagement. If you are starting out with email marketing, the reader’s journey should be given a lot of importance. Each email should require certain type of action from consumers such as checking out a website, filling out a survey etc. Your target audience will follow your requests as soon as you catch their attention with a catchy subject. Also include intriguing text for a greater impact.

4. Maintain Clarity

It is not advisable to complicate emails. You should be very clear about what you wish to convey. Adding longer boring content will not take the marketing campaign anywhere. Keep your content as brief as possible and also include a link to your blog. This link should lead to a place where they can read more information. Longer mails don’t go too well with consumers checking mail on mobile phones. The emails should not take more than 2-3 minutes to read.

5. Analytics

Considering analytics is an important step. So once you send a newsletter, it is time to have a look at the number of recipients who open it. Also, take a note of the links they click on and if they forward it to others. It really helps to notice trends. For instance, you should know if your readers like a specific type of content, the open rate level at a specific time of day etc. Adjusting your email marketing campaign as per this data will help you get better results.